“We realize that the construction industry needs to evolve in order to continue its legacy of hard work and partnership," said Founder Wesley Palmisano. "For our new identity, we searched for a name that embodies our ethos; one that is representative of forward momentum in the construction industry. Our renegade spirit is alive and well and had significant influence on how we got to our new identity.”
The company now called Impetus is growing. In fact, the company is embarking on a path of expansion, both geographically and in terms of its capabilities. Part of the strategy at Impetus includes acquiring other brands. All of this together led the leadership team to take a look at the company’s own brand and, in so doing, they determined that this was the right time to make a change.
“We realized that the old name potentially suggests an emphasis on the founder, while our history is one of humble servant leadership where everyone sweeps the floors, and no member of the team is above any task," Palmisano said. "As we look to the future, we want to remind ourselves — and signal to everyone else — that we are a different kind of company seeking to make a real difference in the industry and the world around us.”
In practical, day-to-day terms, this name change will not impact the Impetus team, its trade partners, or its clients as the company’s legal entity, culture, and philosophy will remain the same.
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